Asda has its own range of clothing known as George which was created and trialled in selected stores in 1989, and officially launched and rolled out to the main superstore estate in 1990. It replaced the older Asdale/Asda clothing labels of the seventies and eighties. This is marketed as quality fashion clothing at affordable prices. Walmart also sells the George brand in Argentina, Canada, China, India, Japan, Mexico, and the US (and in South Korea until Walmart pulled out of that market). George clothing is also sold at four stand alone dedicated stores in Malta, the first opening in 2013. The label is named after George Davies, founder of Next, who was its original chief designer. Davies himself parted company with Asda in 2000 and is no longer associated with the brand.
In 2005, Asda stated that the George range was a £1.75 billion business, including sales from Walmart stores in the USA and Germany. Upon estimates, George is the fourth largest retailer of clothing in the United Kingdom, after Marks & Spencer, the Arcadia Group and Next.
George’s formula of success is “quality+style+value”.
If for any reason you are not satisfied with your George Clothing or George Home product, you can return it within 100 days with proof of purchase for an exchange or refund. This is calid only forw George branded products. Excludes watches, jewellery, hair accessories, part assembled flat pack furniture and mattresses. Your statutory rights will not be not affected. UK Mainland stores only. Excludes franchises.